English Title: ASPIRA Wins The Highest Index for Gear Set Motorcycle Category
Jakarta. ASPIRA kembali memenangkan Top Brand Awards 2019 untuk keempat kalinya. Diadakan di Senayan pada 15 Februari 2019; penghargaan Top Brand Award 2019 diterimakan oleh Bapak Rio Sanggau selaku Chief Executive Marketing Astra Otoparts.
Untuk kategori Gear Set Motorcycle, ASPIRA berhasil meraih Top Brand Index (TBI) tertinggi sebesar 41,2%. TBI diukur berdasarkan tiga parameter : top of mind awareness (merek yang pertama kali disebut), last used (merek yang terakhir digunakan), dan future intentions (merek yang ingin digunakan di masa mendatang). Dengan ini, ASPIRA jelas menjadi bukti pilihan yang terpercaya.
Pada gambar : Bapak Ronny Chandra selaku Product Manager ASPIRA (kiri) dan Bapak Rio Sanggau selaku Chief Executive Marketing Astra Otoparts (kanan) memegang penghargaan Top Brand Award 2019.
Jakarta. ASPIRA wins Top Brand Awards 2019 for the fourth time consecutively for Gear Set Motorcycle category. The award was held on February 15th, 2019 in Senayan, and was given to
Mr. Rio Sanggau as Chief Executive Marketing Astra Otoparts.
ASPIRA wins the highest Top Brand Index (TBI) of 41,2%. The TBI consists of three parameters: top of mind awareness, last used, and future intentions.
On the picture: Mr. Ronny Chandra as Product Manager ASPIRA (left) and Mr. Rio Sanggau as Chief Executive Marketing Astra Otoparts (right) holding Top Brand Award 2019.